Esports World Cup
Agency : Creative Works
Digital screen content was created for the Esports World Cup 2025, hosted in Riyadh, Saudi Arabia. Designed for large-scale broadcast across the main screens of Electric Boulevard, the work needed to command attention within a vast, high-energy outdoor environment while remaining true to the tournament’s bold visual identity.
The creative approach centred on the brand’s distinctive triangular motif and strong typographic system. Angular forms were used as both framing devices and compositional anchors, slicing across the screen to create dynamic layouts that felt fast, competitive and precise. Typography was treated as a structural element rather than simply informational. Scaling, rotating and locking into the triangular grid to reinforce a sense of momentum and impact. The sharp geometry echoed the intensity of elite esports competition, where split-second decisions and razor-sharp reflexes define success.
Given the scale of Electric Boulevard’s display surfaces, clarity and legibility were paramount. Designs were built to read instantly from distance while retaining intricate motion detail up close. High-contrast colour, bold pacing and confident transitions ensured the content cut through the sensory density of the live event environment.
Versatility was a core requirement. The system was developed as a flexible toolkit capable of evolving throughout the tournament, adapting to different games, teams, stages and broadcast moments. Modular layouts allowed for rapid updates as results unfolded, while maintaining a cohesive visual language across all screens. As the competition progressed toward its climax, the motion language intensified, layering energy and anticipation to match the stakes.
The result was a scalable, future-facing screen package that amplified the atmosphere of the event and gave Electric Boulevard a unified, high-impact visual presence throughout the championship.
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